Portal

Feature	Description
Insights dashboard	Unlike Google Analytics, which only provides unique searches, Loop54 will provide total search volume with adjustable time periods. The Insights Dashboard will also display analytics regarding search trends over time, changes in product rank order, and conversions rates for all queries (click, add-to-cart, purchase).
Analytics on "MakeSense False" results	Ability to see queries that the engine could not make sense of "as is" (i.e. the words do not exist anywhere in the catalogue). When "MakeSense" is False, the engine will edit the query to find a match. Being able to view search analytics on "MakeSense False” queries gives an indication of what new words the engine may have already learned or may eventually learn (i.e. in order for engine to learn these new words, "Make Sense False" results must be displayed to the user and behaviour events must be sent to Loop54).
Export data in XML	Loop54 provides API so some search insights collected by Loop54 can be exported - only from the backend. The specific insights that can be exported are: all search queries that led to a purchase, and the count of units purchased per product for that search query.