Predictive personalization

Predictive personalisation

Feature
Description

Ranking products based on unique customer preferences

The engine will sort search results in real-time based on a visitor's unique personal preferences (e.g. brand, gender, size, or other attribute in the product feed), using browser cookie or user ID.

Ranking products based on in-session purchase intent

The engine will sort search results in real-time based on a visitor's unique in-session purchase intent, using browser cookies or user ID. Intent is inferred from the area/context of the catalogue in which the visitor is interacting during a single session. The contextual mapping of products is done during the algorithm training and is a core component of Loop54's proprietary AI.

Cross-device personalisation

Personalised experience can be reflected across all the devices a user might use if the user is identified via login ID or user name.

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